One of the big marketing trends of 2021 was the increase in social media purchases and the number of products that were offered. I’m sure we are all guilty of purchasing at least one thing off an Instagram sponsored post. I know I am, and then some. We are expecting social media to explode into the realm of eCommerce. Especially with the ease of integrations allows users to complete a purchase without having to leave the app. It has yet to be seen but we expect there will be brands that emerge that will sell exclusively on social media. We will wait and see what comes of that prediction this year. Interactive Demos Interactive demos are a relatively new technology for B2B companies. But, it’s quickly beginning to take over the B2B industry by storm.
With the help of a demo software, like Demowell, you can easily create beautiful interactive demos of your software, to help prospects envision what it’s like to use your software. You have the ability to personalize demos with your prospect’s logo, employees as users, and other key data points, or create a master demo to Phone Number Database embed on your website. The options are truly limitless with a demo software, and your marketing and sales teams will quickly see an ROI. Ad-Blockers There is a good chance that those of you who are reading this currently have a form of an ad blocker on your computer. I don’t blame you, on some sites they can be quite intrusive, but this does cut off a significant source of revenue for brands. This won’t affect everyone on every traffic stream, but enough marketers feel that pinch.
Now, we all know what will happen next. Marketers will find a way around these ad blockers, then the blocker will fill these holes, and so it goes on. Forget being a hacker, if you like finding holes in security, become a digital marketer in 2023. The Day Of The Ephemeral Snapchat has pioneered the idea of ephemeral content (content that only lasts for a set period of time). Snapchat alone creates 1 million Snaps per day. Other platforms have created the ability to create this type of content such as Instagram stories. Consumers devour this type of content. Marketers moving into 2023 will need to get creative in order to tap into this type of consumer attention. The disadvantage of this type of content marketing is that it cannot be reused, making it harder to automate and constantly create unique content. But, with the recent drive and popularity of ephemeral content, it cannot be ignored.